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Kellogg agrees to raise nutrition of food

Washington, (AP): Kellogg Co, the world's largest cereal maker, has agreed to raise the nutritional value of cereals and snacks it markets to children. The Battle Creek, Michigan, company avoided a lawsuit threatened by parents and nutrition advocacy groups worried about increasing child obesity. Kellogg intends to formally announce its decision today. The company said it will not promote foods in TV, radio, print or Web site ads that reach audiences at least half of whom are under age 12 unless a single serving of the product meets these standards: -No more than 200 calories. -No trans fat and no more than 2 grams of saturated fat. -No more than 230 milligrams of sodium, except for Eggo frozen waffles. -No more than 12 grams of sugar, not counting sugar from fruit, dairy and vegetables. Kellogg said it would reformulate products to meet these criteria or stop marketing them to children under 12 by the end of 2008. Michael F Jacobson, executive director of the Center for Science in the Public Interest, a nutrition advocacy group, along with two Massachusetts parents and the Boston-based Campaign For A Commercial-Free Childhood, had served notice in January 2006 of intent to sue Kellogg and the Nickelodeon cable TV network under a Massachusetts law to stop them from marketing junk food to kids.